This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal Data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

• Account means a unique account created for You to access our Service or parts of our Service.

• Affiliate means an entity that controls, is controlled by, or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest, or other securities entitled to vote for election of directors or other managing authority.

• Company (referred to as either "the Company," "We," "Us," or "Our" in this Agreement) refers to Lux Coffee Company, 546 W N Shore Dr Suite 300, New Richmond, WI 54017.

• Cookies are small files that are placed on Your computer, mobile device, or any other device by a website, containing the details of Your browsing history on that website among its many uses.

• Country refers to: Wisconsin, United States.

• Device means any device that can access the Service such as a computer, a cellphone, or a digital tablet.

• Personal Data is any information that relates to an identified or identifiable individual.

• Service refers to the Website.

• Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service, or to assist the Company in analyzing how the Service is used.

• Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

• Website refers to Lux Coffee Company, accessible from luxcoffee.co, shopify.luxcoffe.co, account.luxcoffee.co, and other subdomains.

• You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide certain personally identifiable information, including:

• Email address

• First name and last name

• Shipping and billing address

• Account credentials (e.g., username and password)

• Payment information (processed securely via Shopify)

• Shopping and order details, including purchase history and loyalty rewards

• Customer support interactions

Usage Data

Usage Data is collected automatically when using the Service and may include:

• Your Device's Internet Protocol (IP) address, browser type/version, and operating system

• Pages You visit, time spent on pages, and interaction data

• Mobile-specific data, such as device ID and geographic location

Information from Third Parties
We may receive additional information about You from third parties, including:

• Shopify, which powers Our e-commerce platform

• Payment processors for order fulfillment

• Marketing and advertising partners to enhance personalization

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to monitor activity on Our Service and store certain information. Examples of Cookies we use include:

• Essential Cookies: Enable core functionality such as security and account access.

• Functional Cookies: Remember Your preferences and enhance user experience.

• Analytics Cookies: Help Us understand site performance and user interaction.

Third-Party Cookies
Cookies used by Shopify and partners may collect data about Your interactions to provide relevant advertisements and improve functionality. See Shopify's Cookie Policy for details.

Use of Hotjar

We use Hotjar to understand user behavior and enhance Website functionality. Data collected by Hotjar includes:

• Device IP address (processed during Your session and stored in a de-identified form)

• Device screen size, type, and browser information

• Geographic location (country only)

• Preferred language settings

Hotjar stores this information in a pseudonymized user profile and does not sell the data collected on Our behalf. For more details, see the Hotjar Privacy Policy.

Your Personal Data

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

1. To provide and maintain the Service, including to monitor its usage.

2. To manage Your Account, including access to specific functionalities.

3. For the performance of a contract, including order fulfillment.

4. To contact You, including sending updates about Your orders or changes to the Service.

5. To send promotional content, unless You opt out.

6. To manage Your requests, including customer support.

7. For business transfers, such as mergers or sales.

8. For analytics and service improvements.

Retention of Your Personal Data

We retain Personal Data only as long as necessary for its intended purpose or to comply with legal obligations. Usage Data may be retained for internal analysis to enhance the Service.

Transfer of Your Personal Data

Your information, including Personal Data, may be processed at the Company's offices or other locations where involved parties operate. This may involve transferring and storing your data on computers outside your state, province, or country, where data protection laws may differ.

By providing your information, you consent to these transfers. We will ensure your data is handled securely and will only transfer it to locations with adequate security measures in place.

Disclosure of Your Personal Data

We may share Your Personal Data with:

• Service Providers, including Shopify, payment processors, and shipping partners.

• Business partners, for marketing and personalization.

• Legal entities, to comply with laws or protect rights and safety.

We do not sell Your Personal Data without Your explicit consent.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

Please note that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

• By email: noah@luxcoffee.co