What people are saying

4.9 out of 5 78 reviews

I've told many people this is the best coffee in the Midwest.

As a self proclaimed coffee snob I have never had a coffee I didn't like from Lux. It is perfection in every way.

Top-tier coffee that’s roasted with care and expertise

A small town, welcoming shop with espresso drinks that have a big-city taste.

See you tomorrow?

1261 Heritage Dr, New Richmond, WI

Monday thru Saturday, 7 AM to 3 PM

Get directions

At the café

Upcoming events

Why Lux

The Phil-Lux-ophy

Single-origin

We know exactly where every bean comes from. No mystery blends or middle-men.

Family farms

Sourced from small, family-owned farms.

Modestly roasted

Roasted to farmer specifications, so you taste the coffee, not the roast.

From the roaster

Coffee should taste good

Coffee is awesome. But so many cups aren't. It doesn't have to be that way. So, here's me against the world trying to fix that, having the most fun I possibly can.

Noah Burnett

Questions, answered

Whole bean or ground?

We sell, and recommend that you buy, whole bean coffee for two main reasons:

1) Grinding coffee just before your brew maximizes freshness and flavor. Whole bean coffee retains its flavors longer than pre-ground coffee.

2) Grinding your own beans allows you to control the coarseness, which is crucial for different brewing methods.

How do I choose the right coffee?

Start with flavors you already enjoy. Every coffee lists its tasting notes and roast level, and our coffee page lets you filter by taste. Still stuck? Ask us at the café; we love this question.

Do you offer subscriptions?

Yes! Build a subscription: pick a coffee, a bag size and how often it arrives. Not sure how much you need? We’ll recommend an amount and schedule.

Can I skip or cancel a subscription?

Yes. Adjust, skip, or cancel anytime from your account.

Is your coffee organic?

Technically, not all our coffees meet all the criteria to be certified organic.

But, our coffees are grown naturally, without chemical fertilizers or pesticides.